Many companies and organizations now use Facebook Pages instead of creating their own websites, or as another way to connect with the people who use their services. A Page allows you to post basic information about your organization on Facebook. Once you've created a Page, you can then invite people to like the Page and share posts and updates with them. Anyone who likes the Page can also leave reviews, ask questions, and more.
After you create a Facebook page, you'll be the only person who can edit the page information and post updates to the page's Timeline. However, if you'd like to give other people permission to do these things, you can add them as page administrators. To add a page administrator, click Settings near the top-right, then select Page Roles.
The action button at the top of your Page serves as your main call to action. You can link to your website, a special landing page or offer, or connect to business-specific services, such as online ordering for restaurants, and more.
Streams are customizable data feeds to show you what matters most all on one page. For example, you can see recently published posts from each platform so you can quickly jump in and reply to comments to drive engagement.
This wikiHow teaches you how to create a fan page on both the Facebook website and the Facebook mobile app. Fan pages can be created by any Facebook user, though you must first create a Facebook account if you don't already have one.
Once you fill out the basics, you can further optimize your page with customization options. While on your page, click on the More drop-down menu and select Edit Tabs. From there, you can select templates that cater to different types of businesses such as Nonprofit, Shopping, Services, Restaurants & Cafes, etc.
When your page is promotion-ready, link to it on other social media networks and your website, and then invite friends to Like the page. If you have page collaborators, they can send invites to their friends as well.
Make videos pleasant for the auto loop. Remember that Facebook cover videos play on a loop. Once they end, they automatically play over if the viewer is still browsing your Facebook page. Make sure whatever content you upload is pleasing to see when played over and over.
Facebook also lets you include an action button at the top of your page. You can use it to direct visitors toward the action you want them to take, such as calling your business, viewing your store, or even sending a message.
You can also use Facebook Lead Ads to capture lead information from the Facebook platform and avoid the friction of a landing page and longer click-through path. This feature allows potential customers to access your offers without ever leaving the Facebook app.
So, why should Facebook bots matter to marketers? For starters, Messenger has 1.3 billion monthly active users. And since bots are a form of artificial intelligence, their natural language capabilities will undoubtedly get smarter over time. From the perspective of the customer, bots make the shopping and customer support processes much smoother, eliminating the need to scroll through pages and pages of product choices or talk on the phone with a customer service rep. In fact, a HubSpot Research report found that 47% of people are interested in buying items from a bot.
This includes your profile picture, plus your cover photo that goes at the top of your page. Go for clean, professional-looking photos that will promote your brand. For the best Facebook cover photo quality, set the size to 852 pixels by 315 pixels. For your profile photo, make the size 170 pixels by 170 pixels. Your photos must also be less than 100 kilobytes.
What you post makes your image on Facebook, alongside your profile itself. You want your page to be a scenic view of gorgeous photos, exciting and eye-pleasing infographics, and funny or heart-touching videos. Size-wise, ideally, you want to upload photos that are 1200 pixels by 630 pixels.
Search a few target interests or keywords on Facebook while logged into your page and find some fascinating groups to join. After that, make sure you engage by leaving both comments and reactions on posts in your groups.
One of the best ways to reach potential Facebook fans is on your own website. After all, your website visitors have already shown interest in what you have to offer. Now you just need to convince them to take the next step: liking your Facebook page.
Go to Display Rules. Time on page AND current URL path is any page are selected by default to ensure that your campaign will display on any page after publishing even if you forget to enable a display rule.
To do this, change the first rule to pages viewed is at least and set a number of pages. We suggest at least 2 because people who have looked at multiple pages are definitely interested in your content. You can delete the second rule by clicking on the minus sign to the right of the rule.
You can also choose to show a Like us on Facebook popup depending on specific visitor behavior. For example, if you have a blog post specifically about Facebook, you can use our advanced page level targeting to display the Facebook popup on that page.
For that, you do need to first create a new profile (which can be a bit tricky with the high demands Facebook is putting on the info it asks for) and then use the Profile to Page Migration tool to turn it into a page.
Could you imagine having to push press releases to radio, newspaper, periodicals, and television just to let your audience know what's coming? Or how about relying solely on word of mouth? That's how it used to be done. Thank goodness we've progressed as a society and now have social media. With your Facebook page, you can easily create an announcement and publish it to your audience. Even better, your readers can click to share the good news with their friends.
If you've just published a new blog post, link to it on your Facebook page! Got some cool media coverage? Link to the article or video on your Facebook page. Running a sale on your book? You can even link to online retailers from your Facebook page. Your author page gives you an easy way to share exciting news and send people to exactly the right locations.
Given the popularity and reach of Facebook, I'm surprised by how many authors still haven't created a page for their writing. If you're in that boat, and looking to rectify the situation, I'm here to help.
In order to set up a dedicated author page, you must first have your very own personal page. Now, don't panic. Facebook has made this process super simple. All you're going to need is an email address, user name, and password. Just head over to Facebook to get started and then confirm your email after providing your information. And voila! You have your very own Facebook account.
When your About page shows up, go ahead and make appropriate edits. Here you can share whatever you want with your readers. The one thing I'd avoid sharing is your phone number. It is wise to keep some privacy for safety reasons. If somebody does want to contact you through Facebook, they can always do so through a private message.
Once you become more familiar with your author page, you'll realize there's a whole bunch of cool things you can edit on there. You can personalize your message buttons, menus, and even setup auto responses. Make your page your own and do what works for you.
If you don't have a website, email marketing companies like ConvertKit allow you to create and host landing pages with only their service. You can use that to start collecting email addresses and take advantage of the attention your Facebook page is attracting.
Facebook isn't just for promoting books. It's about deepening your connection with your readers. Consider sharing a simple update on what you're up to and how your day's going. That kind of stuff. Honestly, people interact more when you make things personal. If you come across as just an announcement factory, you'll see slower growth of your page. Also, you don't have to use for Facebook for just short, simple posts. You can actually write a little mini-blog post on there too, which is great for days when you have a lot to say.
Another great feature that Facebook provides is Facebook Live. This is where you broadcast yourself live on video to your page. People can join in on the broadcast and comment along. This provides an amazing opportunity for real time Q&A with your readers. Just be sure to let people know in advance that you'll be doing it to so viewers will actually show up live.
A great way to build relationships is to be helpful. If another writer in your genre has a new book out or is recognized for an accomplishment, show them some love on your Facebook page. You can tag them to make sure they see it. This builds reciprocity, which can lead to free help and promotion for you down the road.
Just remember one thing though. Social media is all about being social. Engage with your readers! If they comment, reply back when you can. And keep inviting new people to follow your page. This kind of organic growth can only serve to strengthen your author brand if you do it properly. For more information on Social Media for Writers, check out our Ultimate Guide to Social Media! 2b1af7f3a8